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NOVIANDRA, NOVIANDRA and Iranita, Iranita and Wulandari, Kiki (2026) PENGARUH CITRA MEREK, DESAIN PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA BRAND EIGER DI KOTA TANJUNGPINANG. S1 thesis, Universitas Maritim Raja Ali Haji.