ARDIANSYAH, NOVAL and Akhirman, Akhirman and Jalal, Abdul (2022) DAMPAK PENGGUNAAN LAYANAN ONLINE FOOD DELIVERY PADA APLIKASI GOJEK TERHADAP PENINGKATAN PENJUALAN GERAI KOPI TENGAH KOTA DI TANJUNG PINANG. S1 thesis, Universitas Maritim Raja Ali Haji.
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Abstract
This study aims to determine the impact of using online food delivery services on the Gojek application on increasing sales of kopi tengah kota outlets. The method used in this research is descriptive qualitative. Data collection was carried out using observation, interviews, and direct observations in the field so that from the point of view of the type, the data used were primary data and secondary data. The results of this study indicate the benefits of using online food delivery services, including: media promotion, product distribution, increased sales, increased number of consumers and time efficiency. While the disadvantages of using this service are negative reviews and taxes. Meanwhile, the difference in sales before and after using this service is quite felt for business actors such as product promotion and distribution. The use of online food delivery services has a fairly effective impact in increasing sales because it has utilized the elements of technology in it so that it will expand the affordability and distribution of products and information. Based on the results of the SWOT analysis, it shows that the coffee shop in the middle of the city is in quadrant IV which indicates that it is in a quite profitable position, namely grow and build.
| Item Type: | Thesis (S1) | |||||||||
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| Subjects: | 300. Ilmu Sosial > 330 Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan | |||||||||
| Divisions: | Fakultas Ekonomi > Program Studi Manajemen | |||||||||
| Depositing User: | user manajemen | |||||||||
| Date Deposited: | 23 Jul 2022 07:22 | |||||||||
| Last Modified: | 23 Jul 2022 07:22 | |||||||||
| URI: | http://repositori.umrah.ac.id/id/eprint/3007 |
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