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Items where Author is "SIMANJUNTAK, RACHEL IMMANUELA"
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Thesis
SIMANJUNTAK, RACHEL IMMANUELA and Wulandari, Kiki and Randa, Fradya (2026) PENGARUH SOFT SELLING CAMPAIGN WARDAH TERHADAP CUSTOMER LOYALTY DENGAN BRAND EQUITY SEBAGAI VARIABEL INTERVENING PADA KONSUMEN GENERASI Z DI KOTA TANJUNGPINANG. S1 thesis, Universitas Maritim Raja Ali Haji.