MAHOTRA PUTRI, PUJA and Elfitra, Legi and Andheska, Harry (2025) PENGEMBANGAN MEDIA PEMBELAJARAN AUGMENTED REALITY IKLAN (ARIK) BERBANTUAN ASSEMBLR EDU PADA KEMAHIRAN MENULIS PELAJARAN TEKS IKLAN SISWA KELAS VIII SMP 6 BINTAN TIMUR TAHUN PELAJARAN 2024/2025. S1 thesis, Universitas Maritim Raja Ali Haji.

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Abstract

This study aims to develop an Augmented Reality Advertisement (ARIK) Learning Media Assisted by Assemblr Edu for Writing Skills in Advertisement Text Lessons for Class VIII Students of SMP 6 Bintan Timur in the 2024/2025 academic year. This type of research is R&D and This research uses the 4D development model until the development stage. The product developed in this study is a digital-based learning media that will be designed with the help of Assemblr EDU and Canva. This learning media has been assessed based on the assessment of two experts, namely media experts and material experts. The number of students in this media trial was 5 students for small groups and 30 students for large groups. Data collection techniques in this study, namely interviews, observations, media validation questionnaires by media experts and material experts, and media practicality questionnaires by students. Data analysis techniques in this study were carried out with two techniques, namely descriptive qualitative and descriptive quantitative. The results of this study obtained an average value of 89,45% with the qualification "valid" for the media, an average value of 91,81% with the qualification "very valid" for the material. In addition, this study tested the practicality of the media to students who obtained an average score of 92% with the qualification "very valid" by a small group and an average score of 84% with the qualification "very valid" by a large group.

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